Dr. Michael V. Laric has 30 years of experience as a consultant, trainer an academic administrator, educator, and author specializing in new products development and marketing management and strategy. He holds a New Product Development Professional Certificate from the Product Development and Management Association where he is a charter member. As consultant, trainer and entrepreneur he consulted with business, public, and not-for-profit organizations including American Express, AT&T, Bankers Trust, Black & Decker, The Census Bureau, Chase Manhattan, CSX Corporation, Canadian Tires Acceptance, Elmer Perkins, and Frost and Sullivan to name a few. As a trainer, he developed and presented seminars about Marketing, Sales and Forecasting to over 7,500 managers in North and America, Western Europe and the Middle East. Over 100 customized seminars were conducted for Fortune 500 companies in the US and Canada. Professor Laric teaches in the University of Baltimore where he has also served as the Associate Dean of the Merrick School, and as Division Director of the Management and Marketing Division. He directs the Center for Technology Commercialization which works with inventors, incubators, Federal R&D laboratories (NASA, NIH, DOD, USDA) and numerous small and medium size companies in to help bring new technologies to market. Dr. Laric holds a Ph.D. in Marketing is from the City University of New York; he has published over fifteen books dealing with building computer models for marketing analysis and written over three-dozen scholarly articles, and numerous technical and consulting reports, for Fortune 50 companies.